Case Study: Bajaj Markets achieves 23% more leads with Infobip's RCS for Business

Bajaj Markets 23% increase in leads with RCS for Business

Bajaj Markets, one of India’s leading digital marketplaces for financial products, needed a more engaging way to reach younger audiences and promote offers as SMS and traditional campaigns struggled to capture attention. The company turned to Infobip and its RCS for Business solution to overcome SMS’s limited content and lack of rich media, while improving digital engagement and lead generation.

Infobip implemented RCS for Business with interactive, visually rich messages, call-to-action buttons, in-chat forms, and WebView journeys that let customers explore offers without leaving the chat. The result was stronger engagement and ROI versus SMS, a 50% delivery rate, improved click-through performance, and an 18% to 23% increase in clicks to leads after WebView was introduced, helping Bajaj Markets generate more loan applications.

Bajaj Markets