Case Study: HF Group achieves 300% more new accounts with Infobip

300% increase in new accounts and an improved banking experience

HF Group wanted to encourage more customers to use digital and mobile banking channels while improving the overall banking experience and reducing in-branch visits. To do this, HF Group worked with Infobip and used a turnkey business messaging platform to better engage customers across mobile and digital channels.

Infobip implemented the messaging solution, helping HF Group boost adoption of digital services and reduce branch traffic. The results were strong: HF Group reported a 300% increase in new accounts in just 12 weeks, along with a much improved customer experience.

HF Group

George Njuguna

Chief Information Officer