Case Study: The Telegraph boosts call quality and high-value calls with Infinity call tracking

The Telegraph boosts high-quality calls by 12.5% with Infinity Tracking

The Telegraph, a leading UK quality news brand, faced the challenge of understanding the impact of its marketing on conversion rates for its travel affiliate business, where 80% of bookings were generated offline. They needed a solution to track these calls and replicate success across other revenue streams, leading them to partner with vendor Infinity Tracking and implement its call tracking and conversation analytics services.

Infinity implemented its dynamic number insertion and analytics suite to provide visitor-level insights into call quantity and quality. The solution included a seamless integration with Adobe Analytics. As a result, The Telegraph achieved a 51% increase in high-value calls from organic search, a 12.5% year-on-year increase in high-quality calls exceeding five minutes, and a 9% year-on-year rise in enquiry calls. Following this success, Infinity Tracking's solution was rolled out to other business areas, significantly improving attribution data and marketing effectiveness.

The Telegraph