Case Study: Stannah achieves 28% more PPC conversions with Infinity Tracking

Stannah boosts PPC conversions by 28% with Infinity Tracking

Stannah, a British family-run global business specializing in stairlifts and escalators, faced a challenge with approximately 85% of its digital leads coming from phone calls. Without understanding the digital journeys driving these calls, they were optimizing campaigns based on incomplete data and risking substantial advertising spend across multiple markets. They selected Infinity Tracking's call intelligence solution after evaluating six different options.

Infinity Tracking's solution provided keyword-level insights and scaled across Stannah's global operations. The results included a 28% increase in PPC conversion rates, a 35% boost in calls to the US sales team, and a 20% reduction in low-value calls. Stannah has since rolled out Infinity to 11 global markets and integrated it with their CRM, which also improved call center efficiency by better routing calls.

Stannah