Case Study: Specsavers reduces CPA by 32% with Infinity Tracking

Specsavers cuts CPA 32% with Infinity Tracking

Specsavers, a major optical and audiology retailer, faced a challenge in tracking the effectiveness of its marketing campaigns when customers moved offline to phone calls. They lacked visibility into which campaigns drove calls and bookings, and couldn't analyze call content for valuable customer insights. To address this, they partnered with Infinity and implemented Infinity's Conversation Analytics suite.

With Infinity's solution, Specsavers gained full visibility into call drivers and outcomes by automatically identifying booking goals and analyzing call conversations. This revealed new opportunities, such as unmet demand for home visit services. The measurable results included a 32% reduction in cost per acquisition, a 59% boost in PPC visits leading to calls, and a 25% increase in home visit booking calls from PPC. Infinity's platform and consulting team were central to achieving these optimizations.

Specsavers