Case Study: sk:n achieves 155% more qualified calls with Infinity Call Tracking

Sk:n boosts unique qualified calls by 155% with Infinity Tracking

Infinity Tracking helped sk:n, a leading UK skincare clinic with 44 clinics, overcome a lack of visibility into their marketing-driven inbound calls. They initially used a basic Google tool but needed deeper, multi-channel insights to properly attribute calls, justify marketing budgets beyond paid search, and improve campaign relevance.

The solution implemented was Infinity's call tracking platform, which provided dynamic numbers to track calls from email, SEO, PPC, and other sources. This gave sk:n the data to optimize campaigns, reduce wasteful PPC spend, and better staff their call center. The measurable results included a 155% increase in unique qualified calls, a 22% decrease in waste calls from PPC, and the finding that 45% of their calls became qualified sales calls.

Sk:n