Case Study: Scott Dunn boosts bookings and lowers CPA with Infinity Tracking

Scott Dunn boosts bookings 53% with Infinity Tracking

Scott Dunn, a luxury tour operator, needed to gain clear visibility into their international digital marketing performance to generate more bookings and lower acquisition costs. To address this challenge, they partnered with Infinity Tracking for its call tracking and intelligence services.

Infinity provided Scott Dunn with in-depth data and reporting that they previously lacked. This solution enabled the company to optimize its marketing campaigns effectively, tying increased sales directly back to marketing spend. The results included a 53% increase in digitally tracked US bookings, an 80% year-on-year increase in tracked call volumes, and a 35% reduction in CPA across all US locations.

Scott Dunn