Case Study: Saint Leo University achieves 113% more high-quality PPC leads with Infinity Tracking

Saint Leo University boosts PPC conversions by 103% with Infinity Tracking

Saint Leo University, a historic institution with over 14,000 students, needed a more comprehensive call tracking solution to analyze call volume and origin. Without it, they risked inefficiency in communicating with prospective students and missing enrollment goals. They turned to Infinity Tracking for its call intelligence and integration capabilities.

Infinity implemented dynamic phone numbers to track call sources, web pages, and student interests, integrating with the university's tech stack. This allowed Saint Leo to optimize digital campaigns and adjust staff hours based on geographic call data. Using Infinity's solution, the university achieved a 113% rise in high-quality PPC calls, a 78% increase in total incoming calls, and a 25% reduction in call wait times, while also improving PPC conversion rates by 103%.

Saint Leo University