Case Study: Royal Mail MarketReach increases leads by 73% with Infinity Call Tracking

Royal Mail MarketReach boosts leads 73% with Infinity Tracking

Royal Mail MarketReach, a team of experts helping organizations drive revenue using direct mail, faced a challenge connecting customer phone calls to their marketing journey. This gap in visibility made it difficult to attribute value to marketing spend and identify opportunities. They partnered with vendor Infinity Tracking to implement its call tracking and intelligence service.

Infinity's solution integrated call tracking data into Adobe and their CRM to provide a complete 360-degree view of the customer journey. This allowed MarketReach to optimize budgets and focus on strategies that drive meaningful calls. The results were significant: a 73% increase in leads, a 31% reduction in cost per lead, and a 113% increase in requests for further information. Infinity's call intelligence provided the actionable insight needed to achieve these impressive outcomes.

Royal Mail MarketReach