Case Study: ROL Cruise achieves 40% higher marketing profit with Infinity Tracking

ROL Cruise boosts marketing profit by 40% with Infinity Tracking

ROL Cruise, the UK's leading independent cruise specialist, faced a challenge in attributing marketing performance due to complex, multi-touch customer journeys that often ended in valuable phone calls. They lacked visibility into what drove those calls and the revenue generated, risking budget misallocation. They turned to Infinity Tracking and its Smart Outcomes service to close this attribution gap.

The solution implemented by Infinity Tracking involved using call tracking and Smart Outcomes to link calls to their marketing sources and capture call intent. This provided AI-driven insights, allowing ROL Cruise to optimize bidding for high-intent users. The results were significant, including a 40% increase in marketing profit, a 16% uplift in ROI, and a 15% rise in calls leading to a quote.

ROL Cruise