Case Study: Ramsay Health Care boosts calls and reduces missed enquiries with Infinity Tracking

Ramsay Health Care boosts calls by 22% with Infinity Tracking

Ramsay Health Care, a global hospital group, faced the challenge of gaining a centralized view of the marketing activity driving patient phone calls. Without this visibility, they risked wasted marketing budgets and a drop in patients. They turned to Infinity's call tracking platform to identify the source of enquiries and improve their call service.

Infinity delivered a smooth rollout across Ramsay's 30 UK hospitals, providing tailored training and a dedicated customer success manager. The solution integrated with Google Ads and Analytics, giving Ramsay a complete, segmentable view of their digital estate. The results included a 22% boost in year-on-year calls, a 14.5% increase in the ratio of website visits to calls, and a 74% reduction in missed calls.

Ramsay Health Care