Case Study: In Place Of Strife increases enquiry calls and lead quality with Infinity Tracking

In Place Of Strife increases enquiry calls 4x with Infinity Tracking

In Place Of Strife, a UK-based mediation service provider, faced the challenge of generating a higher volume of the right type of enquiry calls. Their PPC campaigns were attracting many calls, but these were often from low-value private individuals rather than their target commercial clients. They partnered with vendor Infinity Tracking, utilizing its call intelligence service, to gain insights into which channels were driving calls and to better qualify their leads.

The solution implemented by Infinity Tracking provided detailed, real-time data on visitor journeys and a post-call rating feature to categorize leads. This enabled In Place Of Strife to identify and stop investing in channels generating poor quality enquiries, reallocating that budget to higher-performing options. As a result, Infinity helped them achieve a 41% rise in calls from Google and a four-fold increase in the number of enquiry calls, leading to significant budget savings and improved sales growth.

In Place Of Strife