Case Study: Icelolly improves call tracking visibility and reduces costs with Infinity Tracking

Icelolly boosts call tracking to 99% with Infinity Tracking

Icelolly, a leading holiday comparison website, was unable to measure a large portion of their call data, as their marketing sources were not recorded. They were spending a significant part of their marketing budget on call tracking without sufficient data to measure ROI or create efficiencies. Additionally, their existing setup incurred substantial telephony costs from call forwarding charges, prompting them to seek a solution from vendor Infinity Tracking.

Infinity implemented a phased solution that integrated their call tracking product with Icelolly's systems and partners like GA Premium and Marin. This allowed Icelolly to remove their previous telecoms solution and route calls directly through Infinity, drastically reducing telephony costs. The results provided substantially more granular and accurate data that matched their Google Analytics, enabling Icelolly to confidently measure marketing ROI and create essential campaign efficiencies.

Icelolly