Case Study: Holiday Discount Centre achieves affiliate performance visibility and PPC efficiency with Infinity Call Tracking

Holiday Discount Centre boosts PPC efficiency with Infinity after 7-day affiliate tracking

Holiday Discount Centre, a leading holiday comparison website, faced challenges in tracking which specific affiliates and keywords were driving phone calls to their business. This lack of visibility prevented accurate financial measurement and bid management decisions. They turned to the vendor Infinity for its Infinity Call Tracking solution to address this.

Infinity implemented its cloud-based call tracking service, using visitor-level tracking and unique phone numbers to attribute calls to specific affiliates and keywords. This provided Holiday Discount Centre with detailed reports on call volumes and cost per call by affiliate. The results gave them complete visibility into affiliate performance, enabling huge efficiencies in their PPC spend and driving greater profitability.

Holiday Discount Centre