Case Study: Fred. Olsen Cruise Lines boosts PPC revenue and ROAS with Infinity Tracking's Smart Outcomes

Fred. Olsen Cruise Lines boosts revenue 37% with Infinity Tracking

Fred. Olsen Cruise Lines, a UK-based cruise operator, faced the challenge of optimizing its paid campaigns to reach high-intent customers who book via phone calls. Without insight into what was happening on these calls, they could not efficiently target more of them. To address this, they worked with vendor Infinity Tracking and its product, Smart Outcomes, to understand caller intent and outcomes.

Infinity implemented its AI-powered Smart Outcomes solution to automatically categorize calls based on booking intent and actual bookings. This data was fed back into Google Ads to optimize campaign targeting. The results were significant, including a 37% year-on-year revenue increase and a 16% rise in return on Google Ads spend. Infinity's solution provided fast, high-quality data that transformed the customer's PPC performance.

Fred. Olsen Cruise Lines