Case Study: ESE Direct improves PPC campaign performance with Infinity Tracking call tracking

ESE Direct improves PPC sales tracking with Infinity Tracking

ESE Direct, a retailer of industrial equipment, wanted to track which of their PPC keywords were driving phone calls that converted into sales. Without this visibility, they were unable to accurately measure marketing spend or attribute sales. They turned to Infinity Tracking for a solution using their call tracking service.

Infinity Tracking implemented their call tracking solution, providing ESE Direct with detailed dashboards to monitor calls and website visitors by channel down to the keyword level. This allowed the company to see exactly which PPC keywords drove conversions. As a result, ESE Direct can now attribute calls to sales and set their PPC budget more effectively, spending it wisely on the keywords that actually generate calls.

ESE Direct