Case Study: Carter Jonas increases quality calls by 10.4% with Infinity Tracking

Carter Jonas increases quality calls by 10.4% with Infinity Tracking

Carter Jonas, a UK-based multi-disciplinary property consultancy, faced a challenge in tracking the origin of its inbound phone calls, which represented 65% of its leads. This lack of clarity made it difficult to make informed decisions about marketing budget allocation, especially as the firm pursued an aggressive growth plan. They partnered with vendor Infinity Tracking to implement its call tracking solution to gain insight into marketing ROI.

Infinity's solution provided dynamic call tracking numbers that delivered visitor-level insights into the customer journey for every call across all of the firm's locations. This integration with Google Ads and Analytics enabled Carter Jonas to optimize its PPC campaigns based on real outcomes. The results included a 10.4% increase in quality calls, a 9.7% increase in qualified leads from PPC, and doubling the percentage of calls from referral sites. Infinity Tracking provided the crucial data needed to support the customer's ambitious growth.

Carter Jonas