Case Study: BPP University achieves clearer customer attribution and lower cost per call with Infinity Tracking

BPP University cuts cost per call by 15.7% with Infinity Tracking

BPP University, Europe's largest specialist education provider, faced a challenge in attributing a high volume of monthly phone enquiries back to the specific keywords that drove them, leaving a significant gap in their understanding of the customer journey. To gain full visibility, they turned to vendor Infinity Tracking and its call tracking service.

The solution implemented by Infinity Tracking was the integration of their call data into the Google DS3 bid management system. This provided BPP with a complete view of customer attribution, allowing them to optimize their paid search spend towards keywords that genuinely drove calls. The results were a 15.7% drop in cost-per-call and a 30% year-on-year increase in call volumes.

BPP University