Case Study: Tata CLiQ achieves 24x ROI and real-time employee engagement insights with inFeedo's Amber

Tata CLiQ adds an empathetic bot to their engagement determination framework to prioritize and address each & every concern highlighted by their employees

Tata CLiQ needed a scalable, real-time way to measure employee engagement and surface sentiment as the business grew. To address the lack of real-time insights and the need for regular, proactive connects, they partnered with inFeedo and deployed Amber, inFeedo’s smart engagement bot, to capture continuous engagement data and surface employee pain points.

inFeedo implemented Amber with features like a Watchlist for retention focus, prioritized resolution of every raised concern, and correlation of Amber insights with 360-degree survey feedback; the initiative is CEO-driven with one-week response SLAs and active follow-ups. The program delivered measurable impact — a 92% response rate, a 4.1 org mood score (out of 5) and a reported 24x ROI — while enabling proactive identification and resolution of disengagement risks.

Tata CLiQ

Behram Sabawala

Chief Financial Officer & Chief Human Resources Officer