Case Study: Sony India saves 100 days of HR time with Amber by inFeedo AI

A inFeedo Case Study

Preview of the Sony India Case Study

Sony India saves 100 days of HR time with inFeedo

Sony India faced significant HR challenges due to its rapid growth to over 3,000 employees. Individual HR touchpoints became unsustainable, creating a gap in continuous employee listening. Furthermore, a high volume of routine policy queries consumed substantial HR bandwidth, leaving little time for strategic work. To address this, they implemented Amber, an agentic AI platform for automation and listening from inFeedo.

By deploying inFeedo's Amber, Sony India established an always-on AI layer for continuous employee engagement and instant query resolution. The solution identified at-risk employees for rapid intervention and automated 84% of policy queries. The results were substantial: attrition dropped from 12.5% to 8%, 100 days of HR time were saved annually, and the company achieved an eNPS of 43, reflecting a workforce that felt genuinely heard.


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