Case Study: Sharaf DG retains 88% of predicted at-risk employees and engages 1,500+ staff with inFeedo's Amber

Sharaf DG connects with 1500+ employees across UAE, Oman, Bahrain & Egypt, retains 88% employees predicted at-risk by Amber

Sharaf DG, a 1,500+ employee electronics retailer operating across the UAE, Oman, Bahrain and Egypt, faced high risk of top‑talent attrition and difficulty connecting with a culturally diverse workforce at a 300:1 HRBP:employee ratio. To address these challenges they partnered with inFeedo and deployed Amber, inFeedo’s smart engagement bot, to create a regular, unbiased and personalized channel for employee check‑ins.

inFeedo’s Amber, together with PTM insights and Circles diagnostics, gave HRBPs accurate, actionable sentiment data delivered straight to their inbox, enabling proactive interventions and salary benchmarking. The result: inFeedo’s Amber helped retain 88% of employees predicted at‑risk, reduced PTM cases by 75%, and contributed to an overall org mood score of 4.0/5.

Sharaf DG

George Singh

HR Business Partner