Case Study: Sun Life Financial achieves an employee-first culture and stronger engagement with inFeedo's Amber

Rajeev Bhardwaj, CHRO, Asia Service Centres, Sun Life Financial, on the Future of Employee Experience Bots

Sun Life Financial, led by Rajeev Bhardwaj, CHRO, Asia Service Centres, needed to build an employee‑first culture and adapt to a “New Code of Work” accelerated by COVID‑19 — creating safe, two‑way channels for employee voice, improving engagement across full‑time, part‑time and gig workers, and strengthening consistency in the recruitment experience. To address this, they partnered with inFeedo and deployed Amber, an AI‑driven employee experience bot.

inFeedo’s Amber was rolled out across key lifecycle touchpoints (Tenure, Moments That Matter, Exit) to gather feedback, surface patterns, recommend resources and support upskilling. The deployment produced measurable growth in organizational transparency and two‑way communication, improved accountability for managers and employees, and delivered actionable insights from surveys and exit feedback that HR uses to target interventions and improve engagement.

Sun Life Financial

Rajeev Bhardwaj

Chief Human Resources Officer