Case Study: Go‑MMT achieves 12% retention uplift and real‑time employee engagement with inFeedo's Amber

MMT (MakeMyTrip, Goibibo, Redbus) adopts an engagement bot to connect with 3000+ employees in real-time after a mega merger

Go-MMT (MakeMyTrip, Goibibo, Redbus), a 3,051-employee online travel group, struggled to connect with 3,000+ staff after a mega merger—facing a 300:1 HRBP ratio, mixed post-merger cultures, and rapidly evolving workplace dynamics. To address this, Go-MMT partnered with inFeedo and deployed Amber, inFeedo’s smart engagement bot, to capture real-time, contextual employee sentiment and feedback.

inFeedo’s Amber continuously analyzed individual and group sentiment, delivering daily dashboards and actionable insights to the Group CHRO and HRBPs and enabling targeted, timely interventions (high-risk employees met within two days). The solution achieved measurable results: an 83% organizational response rate, a 12% increase in overall retention, a 5-point rise in Hi‑Po retention and a 14% improvement in organizational mood score.

Go-MMT

Nikita Zutshi

Associate Director HR