Case Study: MediaCom achieves 33x ROI on employee engagement with inFeedo's Amber AI chatbot

MediaCom realizes 33x RoI on employee engagement, using an AI chatbot to drive business value by meaningfully connecting with 2000+ employees across APAC, in real-time

MediaCom, a Singapore‑headquartered marketing and media firm with 2,000+ employees across APAC, struggled to maintain frequent, meaningful engagement due to limited talent‑business partnering in 12 of 15 countries, low annual survey completion and slow (3–4 month) insight cycles. To address these gaps, MediaCom partnered with inFeedo and deployed its AI engagement bot Amber to capture real‑time employee sentiment and surface actionable concerns.

inFeedo’s Amber enabled country CEOs to receive continuous feedback, predict and prioritize at‑risk employees, and objectively measure HR processes like L&D and career management. The deployment delivered clear business impact: 33x ROI, 82% retention of at‑risk employees, an 87 Net Promoter Score and 83% of experience drivers positively impacted, while also establishing new leader recognition and mentoring initiatives across MediaCom.

MediaCom

Sonia Fernandes

Chief Talent Officer