Case Study: Nearbuy achieves 87% employee engagement and a stronger company culture with inFeedo's Amber

How Nearbuy enhanced its culture with Amber, inFeedo

Nearbuy, India’s first hyper-local online platform with 300+ employees across 35+ cities, faced fragmented employee engagement, heavy manual effort with no reliable culture reports, and a loss of employee pulse after the first month of joining. To address these gaps, Nearbuy partnered with inFeedo and adopted its AI-driven chatbot Amber to scale regular, non-intimidating check-ins and capture honest employee feedback.

inFeedo’s Amber automated interventions and cultural audits, using conversational surveys and predictive analytics to flag issues early. Results included 87% of employees interacting 2–6 times a year, 73 employees proactively surfaced for attention, and a company-wide average mood score of 4.1/5; the solution also freed the CEO from administrative feedback collection and helped the entire workforce feel heard.

Nearbuy

Ankur Warikoo

CEO and Co-Founder