Case Study: AXA Affin retains 78% of at-risk employees with inFeedo's Amber engagement bot

AXA Affin complements bi-annual pulse surveys with an empathetic, smart engagement bot, retaining 78% at-risk employees

AXA faced gaps in capturing candid, real-time employee sentiment: bi-annual pulse surveys lacked depth, a 1:426 HRBP-to-employee ratio made it hard to spot at-risk staff, and tenure-based sentiment went untracked. To address this, AXA partnered with inFeedo and deployed Amber, an empathetic smart engagement bot, to supplement surveys with continuous, conversational feedback.

inFeedo’s Amber delivered daily and fortnightly insights, moved HRBP coverage from 1:426 to about 1:11, and enabled interventions within 1–2 weeks. The program achieved an 87% response rate, a 4/5 org-wide mood score, saved 78% of at-risk employees, and delivered an 18X ROI while using features like a “Watchlist” and tenure-based sentiment tracking to proactively monitor disengagement.

AXA

Mohd Syukri Ahmad Sudari

Chief People Officer