Case Study: Winnebago captures in-the-moment EV RV insights with Indeemo

Winnebago tests electric RV prototypes across 3 states with Indeemo

Winnebago, a leading recreational vehicle manufacturer, faced the challenge of testing its groundbreaking all-electric eRV2 prototype. For such a novel product category, traditional testing methods were insufficient. The company needed to learn not just if the vehicle worked, but how people actually related to an electric RV in real-world conditions, including concerns like range anxiety and charging infrastructure friction. To achieve this, Winnebago partnered with the research platform Indeemo to implement a unique pilot program.

The solution from Indeemo involved creating a multi-modal research program. Winnebago deployed a small fleet of eRV2 prototypes to a diverse group of testers across three US states. Using the Indeemo platform, these testers shared in-the-moment feedback through video diaries, screen recordings, snapshots, and surveys. This approach provided Winnebago's product team with real-time, contextual insights into user behaviors and emotional responses that traditional interviews could not capture. The methodology successfully revealed cross-segment patterns and genuine user experiences, which are now directly shaping the final product development and launch strategy for the eRV2 and future Winnebago models.

Winnebago