Case Study: Think Stylist captures always-on cultural insights with Indeemo

Think Stylist captures insights in hours with Indeemo

Think Stylist, a cultural insights consultancy, needed to capture organic, unprompted insights from women to identify emerging trends for its editorial and client work. Their existing quantitative tools could not capture the in-the-moment, ethnographic depth required for this always-on research. They turned to Indeemo to implement a longitudinal diary study to fill this gap.

Indeemo's solution was an always-on diary study called the Thinkfluencer panel, which captured weekly video, photo, and text entries from an engaged community. This provided Think Stylist with a continuous stream of real-time cultural intelligence. The results included building genuine trust with participants for richer insights, reducing turnaround on urgent client briefs to just hours, and enabling the tracking of trends as they evolve. Indeemo became a core engine for the consultancy's work.

Think Stylist