Case Study: King Technology improves Walmart shelf visibility and shopper insight with Indeemo

King Technology triples research budget after 30-day shopper study with Indeemo

King Technology, a maker of water treatment products, faced the challenge of understanding shopper interaction with its first product launched in Walmart. The company needed to know if the product stood out on the shelf and how customers responded to it both in-store and at home. To gain these insights, they turned to the vendor, Indeemo, for an in-store shopper ethnography study.

Using Indeemo, King Technology implemented a three-phase study where matched shoppers documented their unprompted aisle reactions, interacted with the product, and provided a 30-day follow-up. The solution revealed that the product was easily missed on the shelf but received highly positive feedback after use. As a result, King Technology is redesigning the shelf fixture and increasing brand awareness efforts. The study's impact was significant, leading the company to triple its research budget for the upcoming year based on the effectiveness of the Indeemo approach.

King Technology