Case Study: Humanly captures real-world respiratory healthcare insights with Indeemo

Humanly co-designs 8-week mobile ethnography with Indeemo

Humanly, a design team focused on social impact, faced the challenge of testing respiratory healthcare innovations beyond clinical trials. They needed to observe how patients actually use products in their daily lives over time, not just what they report in interviews, to close the "say-do" gap. To achieve this, they partnered with the vendor Indeemo to conduct a mobile ethnography study.

Using Indeemo's platform, Humanly ran an eight-week, co-designed mobile ethnography study with 31 participants. The solution captured real-time video diaries and screen recordings, revealing actual user behavior. The results were significant: a critical usability issue was identified and fixed mid-study, three distinct user segments were discovered, and the evidence helped both products secure additional funding. The study's rigour was further validated by a peer-reviewed publication.

Humanly