Case Study: Franklin Planner achieves 35% click-to-cart efficiency with Inbenta

Franklin Planner - Customer Case Study

Franklin Planner (Franklin Covey Organizational Products), maker of the Franklin Day Planner used by millions since 1984, needed to improve on-site e-commerce search so customers could find products and descriptions more quickly and easily. To address that challenge they partnered with Inbenta to apply natural-language processing to their product knowledge base, enabling shoppers to type everyday queries into the search box.

Inbenta’s NLP search was implemented quickly (reportedly with just two lines of code) and supported by responsive, 24-hour follow-up. The new search delivered measurable gains: a 20% conversion rate from search to cart and a 35% click-to-cart efficiency, improving customer experience and search-driven sales.

Franklin Planner

Jared Lee

Vice President, E-Commerce