Case Study: Bingle reduces support tickets and boosts customer satisfaction with Inbenta's AI-powered search

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Bingle - Customer Case Study

Bingle is an Australian-owned, online-only car insurer launched in 2007 as part of the Suncorp Group, offering low-cost comprehensive policies for low-risk drivers by cutting overheads and selling policies entirely online. That model meant customers relied on the website for detailed policy and claims information, so Bingle needed an easy, accurate way for users to find answers without increasing support costs.

Bingle implemented Inbenta’s AI-powered intelligent search, which uses patented semantic matching to return results based on the meaning of a question rather than simple keyword matches. Integrated into their core online support, the solution delivers faster, more relevant answers, reduces incoming support tickets and improves customer satisfaction.


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