Case Study: PayPal Delivers Real-Time User Journey Visibility with Imply

PayPal chooses Druid to Optimize the User Journey with User Analytics

PayPal worked with Imply to improve real-time visibility into the user journey. The company needed a way to ingest and analyze massive volumes of behavioral data at speed, supporting interactive analytics and helping teams quickly identify KPI trends and pain points to improve user experience.

Using Imply’s Druid-based analytics platform, PayPal ingests more than 5.5 billion events per day and runs tens of thousands of queries daily. The solution gave PayPal the confidence to build interactive analytics for users, while supporting 40–50% annual data growth and delivering fast, query-time aggregations for real-time insights.

PayPal

Aride Chettali

Analytics Architect