Case Study: Walter's Auto Group cuts days-to-sale by 56% with Impel Sales AI

Walter's Auto Group cuts days-to-sale by 56% with Impel

Walter's Auto Group, a luxury automotive dealer in Southern California, faced a challenge in scaling the white-glove experience expected by its customers across six rooftops. Their business development center (BDC) was overwhelmed, with reps managing 200 leads each, leading to delayed responses and missed after-hours opportunities. They partnered with Impel to implement its Sales AI solution to handle engagement without diluting their luxury brand standards.

Impel's Sales AI provided an always-on, on-brand solution that instantly engaged every lead and managed follow-up across all dealerships. The results were significant: days-to-sale were cut by 56%, from 7.6 days to 3.3. The AI influenced over 3,000 vehicle sales, handled over 107,000 leads, and enabled the same-sized BDC team to double its capacity per rep. Impel also captured a quarter of all customer engagements after business hours, dramatically increasing sales velocity.

Walter's Auto Group