Case Study: Kia of Carson increases showroom appointment set rates with Impel Sales AI

Sales AI Significantly Increases Appointment Set Rates

Kia of Carson, working with Impel, needed a way to maximize lead conversion without adding headcount. With a steady stream of leads coming in across multiple channels—many of them after hours—the sales team was spending too much time on basic follow-up and missing opportunities to focus on closing deals.

Impel’s Sales AI helped Kia of Carson respond to every internet lead with personalized SMS and email outreach, handle after-hours follow-up, and schedule appointments 24/7. After 30 days, the dealership saw a 43% increase in showroom appointments set, with online lead appointment set rate rising from 29% to 41%; the solution also influenced more than $1M in vehicle sales in the first 12 months and delivered a 56x return on investment.

Kia of Carson

Allen Gooch

General Manager