Case Study: Planet Honda achieves higher internet leads and conversions with Impel

Planet Honda - Customer Case Study

Planet Honda of New Jersey, one of the nation’s top internet-selling dealerships, faced the familiar digital challenge of turning website visitors into actionable leads and sales. To boost VDP engagement and conversion, Planet Honda partnered with Impel and deployed Impel’s immersive 360 WalkAround/SwipeToSpin solution for their used-vehicle inventory.

Impel’s solution automated spin generation, hotspots and captions and added VDP and Lead Intelligence reporting, keeping the photographer’s workflow simple while increasing on-page engagement. As a result, Planet Honda reported record used-car internet leads and more used cars sold through their business development center, with month-over-month increases in time spent on VDPs and clear improvements in conversion rates driven by Impel’s tools.

Planet Honda

Bill Feinstein

President and Dealer Manager