Case Study: Audi Denver achieves 22% higher appointment set rates and 21% lead re-engagement with Impel AI

Impel’s Sales AI Turns Unresponsive Leads into Found Revenue

Audi Denver, a Central-Colorado McDonald Family Dealership, faced lean staffing and manual follow-up that left many leads dormant and unresponsive, forcing the team to prioritize immediate opportunities over longer-term shoppers. To control costs while improving productivity, Audi Denver turned to Impel and deployed Impel AI (nicknamed “Jessica”) to handle routine lead outreach and follow-up.

Impel implemented a 24/7 automated lead engagement strategy—emailing and texting every lead for up to two months, answering VIN, trade-in and financing questions, and scheduling appointments—which freed sales staff to focus on high-value activities. The results: 21% of leads re-engaged through long-term follow-up, online lead engagement rose by more than 50%, showroom appointment set rates increased 22%, 41% of engaged leads came from after-hours inquiries, and Impel delivered a 32x ROI.

Audi Denver

Stephen Powers

Vice President of Operations