Case Study: Crystal Lake CDJR achieves 29% lift in showroom appointments and boosts sales productivity with Impel Sales AI

Impel’s Sales AI Increases Productivity by Engaging Every Lead, Day and Night

Crystal Lake CDJR was facing capacity and headcount constraints that left inbound leads — especially overnight and across multiple channels — falling through the cracks as sales reps were bogged down with follow-ups and admin work. To address this challenge, the dealership engaged Impel and implemented Impel’s Sales AI (nicknamed “Anita”) to ensure every online lead received an immediate, high-quality response.

Impel’s Sales AI automatically engages, pre-qualifies and follows up with leads via email and text 24/7, freeing the sales team to focus on live calls and closing deals. The deployment produced measurable impact: more than 50% of engagement came from after-hours inquiries, a 41% lead engagement rate, a 29% lift in showroom appointments, and over $2M in gross vehicle sales influenced in the first six months.

Crystal Lake CDJR

Arlo Javier

Managing Director