Case Study: Cars.com achieves major increases in engagement and conversions with Impel’s 360° WalkArounds

Impel’s 360º WalkArounds Drive Customer Engagement and Conversion on Cars.com

Cars.com, a leading automotive marketplace, faced rising competition from third-party aggregators and increasingly digitalized dealers whose richer merchandising made Cars.com’s static photo listings less engaging. To regain differentiation and improve conversion, Cars.com partnered with Impel and deployed Impel’s 360° WalkArounds to replicate the in-depth exploration of a physical showroom online.

Impel’s 360° WalkArounds were rolled out across Cars.com listings (analysis covered 400+ dealers and over 1 million visits in 60 days) and drove substantial gains: 92% more saved cars, 68% more leads submitted, and a 36% increase in dealer website visits. By integrating Impel’s solution, Cars.com delivered a more immersive, consistent shopper experience while boosting engagement, lead generation, and dealer results.

Cars.com