Case Study: IAA achieves $300–$600 higher selling prices and 2.2 extra bids per vehicle with Impel’s 360º View digital merchandising

IAA partners with Impel to Roll Out Advanced Digital Merchandising

IAA, a leading global vehicle auction marketplace, faced rising buyer expectations for online, inspection-quality experiences as most car shoppers research purchases digitally. To modernize its wholesale auction merchandising and meet those digital demands, IAA partnered with Impel to deploy advanced digital merchandising solutions.

Impel powered IAA’s rollout of the salvage-auction industry’s first 360º WalkAround® platform—branded IAA 360 View™—and later Feature Tour®, letting buyers inspect exterior, interior and undercarriage details and view factory features online. A 10-location pilot showed a $300–$600 average increase in selling price per vehicle, 2.2 additional bids per vehicle and higher buyer confidence, leading IAA and Impel to roll the technology out across the U.S., Canada and the UK.

IAA

John Kett

CEO and President