Case Study: Available Car achieves 62% more appointments and saves 2,050 labor hours with Impel’s Sales AI

Generative conversational AI enhances sales team performance to drive stronger results at Available Car

Available Car, a vehicle retailer, was struggling to keep up with a high volume of online enquiries across multiple channels with a lean sales team. They needed a way to respond faster, nurture leads around the clock, and prioritise high‑value buyer interactions without adding headcount, so they turned to Impel’s Sales AI.

Impel implemented its Sales AI conversational platform to automatically engage, qualify and follow up with leads via email and SMS 24/7, schedule appointments into the dealership CRM, and hand off pre‑qualified prospects to agents. The results from Impel were measurable: a 62% year‑over‑year increase in appointment set rate, more than 7,000 leads engaged and 41,000+ messages sent in three months, ~2,050 labour hours saved (≈257 days), a 58% email open rate, 445+ AI‑set appointments, almost 3,600 pre‑qualified handoffs, over 30% of activity occurring after hours, and an overall 38% sales increase in 2023.

Available Car

Michael Bell

Chief Executive Officer and Director