Case Study: Elk Grove Buick GMC achieves 18% higher lead conversion and $1M in influenced sales with Impel's Sales AI

Generative AI enhances sales team performance while influencing over $1 million in gross sales at Elk Grove Buick GMC

Elk Grove Buick GMC, a family‑owned dealership serving Sacramento County, faced a cooling market and lean sales resources that left manual lead management and multichannel follow‑up dragging down productivity. To scale engagement and convert more inquiries without adding staff, they deployed Impel’s Sales AI (nicknamed Rose Miller) to automate customer conversations and CRM workflows.

Impel’s Sales AI immediately began answering inventory, financing, and trade‑in questions, scheduling appointments in the CRM, following up consistently, and handing off ready‑to‑buy shoppers to the team. The solution drove measurable gains for Elk Grove Buick GMC: a 19% increase in sales team phone calls, a 22% rise in calls per lead, an 18% lift in leads converted to showroom appointments, and over $1M in vehicle sales influenced in 12 months.

Elk Grove Buick GMC

Yama Popal

General Manager