Case Study: Elder Ford of Tampa achieves higher engagement and more appointments with Impel Chat AI

Driving Unmatched Efficiency and Engagement with Impel Chat AI

Elder Ford of Tampa needed a better way to manage webchat leads in a fast-moving automotive market. The dealership wanted to engage every online shopper and customer with instant, humanlike support 24/7, without adding workload for staff or missing opportunities to capture more qualified appointments. To address this, the dealership turned to Impel’s Chat AI.

Impel implemented Chat AI to handle sales and service conversations, answer questions about inventory, financing, trade-ins, and service, and schedule appointments directly in chat. Over the last three months, Impel’s solution worked 4,700+ chat leads, sent 11,000 messages, converted 1,500 leads into showroom appointments, and set 70+ appointments with no human intervention, while also capturing 750+ phone numbers and 80+ call requests. The dealership also achieved a 5% open rate, double the industry average, showing a major lift in engagement and efficiency.

Elder Ford of Tampa

Dan Sills

General Manager