Case Study: Budds’ (Oakville multi-franchise dealer) achieves 9x industry-average CTR and 25% of site traffic with Impel VIN‑Retargeting

Budd's - Customer Case Study

Budd's, a family-owned multi-franchise dealer group in Oakville, Ontario (six dealerships representing 12 franchises), was seeing VDP views but few returning visitors and struggled to convert VDP viewers into customers and increase turn rate. To address this challenge they engaged Impel and deployed a VIN-specific retargeting solution to re-engage site visitors with the exact vehicles they had viewed.

Impel implemented hyper-personalized, VIN-retargeting ads that showed visitors the exact vehicle and similar options as they surfed the web; this drove a dramatic lift in return traffic, a click-through rate 9× the industry average, and made retargeting responsible for 25% of all site traffic. Retargeting also drove more VDP visits than direct traffic or Google organic search, and—alongside other digital efforts—helped Budd's Chevrolet earn recognition as Google’s Canadian Digital Dealer of the Year.

Budd's

Wayne Carter

General Manager