Case Study: Passport Auto Group achieves a 31% increase in showroom appointments with Impel’s Sales AI

AI-powered automation enhances sales team productivity across the group, leading to a 31% increase in showroom appointments

Passport Auto Group, a multi-dealership automotive group, was struggling with scarce resources, inconsistent lead handling, and manual processes that caused delayed responses and poor follow-up. To scale consistent, high-quality customer engagement across stores, they partnered with Impel and implemented Impel’s Sales AI.

Impel deployed Sales AI to engage internet leads 24/7 via personalized email and text, answer VIN- and finance-related questions, integrate with the CRM, and automate appointment setting. The solution freed reps to focus on relationship-building and drove measurable results: a 27% lift in total touchpoints per lead, a 37% decrease in sales rep emails, and a 31% increase in leads converted to showroom appointments.

Passport Auto Group

Casey Goodnight

Internet Director