Case Study: Yokoy (customer) achieves scalable partner revenue with Impartner (PRM provider)

Yokoy Drives Long-Term Scalable Partner Revenue with Impartner

Yokoy, a Swiss FinTech founded in 2019 that offers an AI-driven spend management platform, struggled with a rapidly growing partner program that relied on manual lead registration and web forms, creating administrative bottlenecks and misalignment across sales and partnerships. To scale partner revenue, track leads and conversions, and enable VAR self-service, Yokoy selected Impartner and its PRM solution.

Impartner implemented an end-to-end partner portal with automated lead registration, self-guided training, and a Salesforce integration to provide full transparency into pipeline and partner activities. As a result, Impartner helped Yokoy automate manual tasks, improve lead-to-conversion processing, free partner managers for customer-facing work, boost partner engagement, and drive scalable growth in partner revenue.

Yokoy

Bianca Kienle

Partner Sales Operations Manager