Case Study: Riverbed Technology streamlines partner operations with Impartner

Riverbed Technology runs 88% of business through partners with Impartner

Riverbed Technology, a leader in transforming data into actionable insights, relies heavily on its channel partners for 88% of its business. Their challenge was to streamline operations and create a central hub for their extensive ecosystem of partners, which included MSPs, GDSPs, SIs, and distributors. To address this, they turned to vendor Impartner and its PRM platform.

Impartner provided a solution featuring tools like deal registration, asset libraries, Journey Builder, and Program Compliance Manager. This implementation accelerated partner interactions and created a seamless experience by integrating with five or six other technologies. With Impartner, Riverbed Technology developed a more streamlined, effective, and engaging partner ecosystem, setting the stage to significantly scale its distribution network.

Riverbed Technology

Johanna Hauck

Director Channel Program Operations