Case Study: PFU (EMEA) FUJITSU achieves streamlined partner engagement and same-day product launches with Impartner PRM

PFU Streamlined Communications and Engagement to Multiple Partner Types with Impartner

PFU (EMEA) Limited, a Fujitsu company focused on information management solutions, struggled with fragmented partner communications and low engagement across two channels (distributors/resellers and Fujitsu software developers) while relying on a custom legacy platform. To create a single source of truth and streamline promotions, training and incentives — with Salesforce integration — PFU chose Impartner and its PRM solution.

Impartner implemented Impartner PRM (CRM Sync, Deal Registration, Asset Library, Journey Builder, Content Management and SSO to rewards), consolidating both channels into one easy-to-use platform. As a result, PFU can launch product promotions and share brand-consistent content the same day (cutting a process that used to take a month down to five minutes), partners log in and engage more frequently, and PFU now benefits from simpler navigation, consistent content and improved pipeline visibility.

PFU (EMEA) FUJITSU

James Simpson

Marketing Director