Case Study: Palo Alto Networks achieves 40% quarter-over-quarter partner engagement growth with Impartner

Palo Alto Networks - Customer Case Study

Palo Alto Networks, a major cybersecurity company with more than 20,000 partners, needed a better way to help its channel ecosystem co-market effectively and drive stronger partner adoption. With Impartner’s partner marketing automation platform, the company looked to improve engagement, streamline campaigns, and support its Launchpad marketing hub.

Impartner helped Palo Alto Networks onboard around 800 partners, launch hundreds of campaigns, and provide easy-to-use campaign kits, nurture streams, reporting, and analytics. The results included about 40% quarter-over-quarter growth in partner engagement, showing a significant increase in partner activity and co-marketing effectiveness.

Palo Alto Networks

Stephanie Zembal

Sr. Manager Channel Marketing