Case Study: Mambu boosts partner engagement and cuts campaign creation time with Impartner News on Demand

Mambu speeds campaign creation by 30% with Impartner

Mambu, a SaaS cloud banking platform, faced the challenge of managing complex partner communications through a manual, email-driven newsletter process, which was inefficient for maintaining partner engagement. To address this, they turned to their existing vendor, Impartner, and adopted its News on Demand service to enhance their strategy.

Impartner's solution involved replacing the manual newsletters with a centralized, self-service news hub within Mambu's partner portal. This allowed partners on-demand access to personalized updates and resources. By implementing Impartner's streamlined workflows and automation, Mambu achieved a 30% reduction in the time required to create campaigns, leading to a more scalable and efficient communications model.

Mambu